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Turning Instagram audience into customers

Turning Instagram audience into customers

From being an emerging app that allows sharing photos of puppies in vintage-themed filters, Instagram has transformed into a marketing tool that savvy businesses ought to have. The photo-sharing giant now has more than 500 million users, making it an ideal online marketplace. Most businesses have an account, and those that know how to create […]

Points to ponder: small business computers

Points to ponder: small business computers

Buying a computer for a small business seems like a simple task. You work from a budget, go to a store, buy the computer, and assemble the components. This would be true for small businesses from decades past, but times have dramatically changed. To keep up, small businesses must make smart decisions when it comes […]

Amazon Web Services lowers storage prices

Amazon Web Services lowers storage prices

Amazon Web Services (AWS) has made another dramatic price adjustment to its popular S3 cloud storage service. By modifying the organization of its pricing tiers, it is estimated that consumers will notice a drop of at least 20% in the monthly price they pay for the technology. Keep reading to learn more about these new […]

How automation helps with SMB marketing

How automation helps with SMB marketing

Small business marketing has often been a difficult endeavor for small business owners. Marketing involves a great deal of time, effort, and can require significant financial investment. For a long time, marketing automation was something only enterprise-level businesses and corporations could afford, but with new technology, that’s no longer the case. Read up on the […]

Office 365 Hub app released with Windows 10

Office 365 Hub app released with Windows 10

When you subscribe to Office 365 as an Insider, you now have access to a new Get Office App known as Hub, a management program that allows subscribers to try out the new management application for 365 users on Windows 10. Here’s the rundown on the new feature and what it can do for your […]

Security breaches: tips for prevention

Security breaches: tips for prevention

As long as businesses host valuable data, cyber criminals will continue to bypass the security protocols meant to protect this data. The causes of security breaches range from device theft or loss, weak and stolen credentials, malware, and outdated systems that use ineffective security measures. And with these five tips, you can take the first […]

IoT scanner reveals security weaknesses

IoT scanner reveals security weaknesses

The owner of a small business has enough to worry about without adding online security to the mix. But with the proliferation of smart devices that come in everything from Fit Bits to smoke alarms, hackers are now able to access sensitive information. Read on to find out about the “Internet of Things” (IoT) scanner […]

E-commerce and AI: what you need to know

E-commerce and AI: what you need to know

One of the hottest topics in tech and in business is artificial intelligence (more accurately “machine learning” or AI). Many business owners are currently looking to this technology for its potential to improve customer communications, and it is predicted that by the year 2020, 85 percent of all interactions will originate from machine learning “bots.” […]

How data analytics helps prioritize backups

How data analytics helps prioritize backups

The astounding amount of data that businesses create on a daily, monthly, and yearly basis is totally unprecedented. And that number doesn’t show any signs of slowing, most likely reaching 1.7 terabytes per person by the year 2020. For businesses harnessing that data, this creates a major challenge: Current data storage limitations make it nearly […]

New features keep Office 365 users safe

New features keep Office 365 users safe

The new features recently unveiled by Office 365 promise to bring business owners to a more secure and knowledgeable position in which to make important decisions regarding the future of their corporation. Microsoft expanded the popular program’s basic scope to include data protection and productivity tools, including the replacement of Delve Analytics with the MyAnalytics […]